In case anyone is wondering why so many smartphone manufacturers are trying to figure out how to get into the smartphone market in China, the Moto X 2014 may provide a good example. Although the device has been available for several months around the globe, Motorola is only now bringing it to China. Last Tuesday, January 27th, the company began to accept pre-orders for the Moto X 2014 and as of February 1st, over 1 million pre-orders had already been received.
This response is not entirely unprecedented in the Chinese market where we see local manufacturers routinely sell out of stock sometimes in mere seconds. For Motorola to come in with a relatively old device and put up numbers like this is a good sign that there may be some hope for the larger, more established market players to challenge some of China’s hot upstart companies like Xiaomi.