One month after unveiling its new streaming music service, Apple has locked in 11 million trial members, company executives tell USA TODAY.
"We're thrilled with the numbers so far," says Eddy Cue, Apple's senior vice president of Internet software and services, adding that of that sum 2 million have opted for the more lucrative family plan at $14.99 a month for up to six people.
Whilst there are still 2 months of the Apple Music free trial period before user's credit cards start being charged, there's little doubt that those numbers represent a solid launch. For those curious about how those numbers compare to other services, Spotify announced in early June this year that they had "more than 20 million subscribers and more than 75 million active users".
July also brought a fiscal high-water mark for the company's App Store, which did a record $1.7 billion in transactions, "with particular momentum in China," says Cue. That brings the total amount paid to app developers to $33 billion, up from $25 billion at the end of 2014.