Pebble has gone from a tiny 11-person outfit trying to deliver promised smartwatches to its Kickstarter backers to a growing 40-person company looking to cement its role as a serious player in wearable technology.
“It’s been a crazy ride,” CEO Eric Migicovsky said in an interview on Tuesday. Migicovsky noted that Pebble, which began as a dream on Kickstarter, has now sold 190,000 units at $150 a piece. Kickstarter backers accounted for the first 85,000 sales. But, the majority–and all those sold since July–have gone to new customers, including sales through AT&T and Best Buy stores.
On Wednesday Pebble is announcing a software update designed to make the watch more useful for those running Apple’s new iOS 7 operating system. The update will allow customers to see all manner of notifications on their device instead of those related solely to communication: IMs, e-mail and incoming calls.
Early partners for Pebble’s new software capabilities include Yelp, which will serve up local data to the watch, and Foursquare, which will allow users to check in from the device. Pebble has also worked with GoPro to create a watch app that controls the latest version of the adventure camera. Remote controlling other devices and apps is a growing area of interest, Migicovsky said.
Pebble is also announcing Wednesday that it now has all colors of the watch in stock. Great news for the company which has long been supply constrained and is facing increasing competition as big name companies take aim at the market it hopes to corner. Already Qualcomm, Sony and Samsung have fielded smartwatches of their own. And if rumors are true, Google and Apple will someday, as well.