Loyalty cards are one of the leading marketing strategies used by nearly every retail establishment across the globe. As the number of loyalty or coupon cards increases, so does the bulk of our wallets and key rings – after all, we don’t want to miss out on a deal. App developers have caught on to this consumer conundrum and now there are mobile apps available to store and track consumers’ reward and customer loyalty cards in one convenient place.
One such app is 1Card – a quasi, mobile wallet application that lets users store their card information, numbers and barcodes in their phone and leave their pile of actual cards at home. (more...)