MinoMonsters is a mobile gaming startup that released major updates to the game today and shared some news surrounding the company’s progress. MinoMonsters is a Pokemon-inspired game where users collect, train and battle ‘minos.” The popular app is #75 on the top grossing charts in the Apple Store, now has more than 2.5 million players, and generates millions in revenue.
Today, MinoMonsters also announced that it acquired a small html5 gaming startup, signed a kids book deal to help transform into a bigger brand, and is represented by WME, one of Hollywood’s biggest talent agencies. Founder and CEO Josh Buckley said that the company is starting to ramp up their licensing into toys, trading cards, TV, movies etc…and next week, MinoMonsters will launch animated shows on YouTube.
“We’re creating one of the biggest kids brands in the world,” he said in an email. “Big brands used to start out as TV shows or movies, however now the model is changing. Hollywood is approaching us. The next Disney is going to start out as a character driven mobile game, and we’re at the forefront.”
Buckley went through Y Combinator at the age of 18, the youngest founder at the time. After graduating from the Spring 2011 class, he raised $2 million from Andreessen Horowitz, SV Angel, General Catalyst, Ignition Partners, and Alexis Ohanian. This whiz kid was born in Kent, England and began freelance programming at the age of 11. He built a series of applications and sold Menewsha, a community for people to create avatars, for six figures when he was just 15 years old. He then became a young angel investors and went on to create MinoMonsters in 2010. His ultimate vision is to be a cross-channel brand that extends beyond the gaming world.
At first, MinoMonsters was paid-for download, but now it is free with the addition of in-app purchases. Buckley also changed the focus of the game away from an exploration to battle. The new update to the game lets players battle anybody in the world, and new animations will be released next week.