Ouch. That's gotta sting for Google and its crew. According to new data Apple's latest handset, the iPhone 6s, coaxed more Android users away from Google's platform than any previous iPhone model. The report comes via Consumer Intelligence Research Partners and shows that 26% of new iPhone 6s buyers were making a switch from an Android device, rather than being follow-up iPhone fans or first-time smartphone buyers.
Admittedly that's not much higher than the iPhone 5s, which showed 23% of users switching from Android, but it is still an increase, interestingly the iPhone 6 only brought a 12% portion of mutineers.
CIRP Co-Founder Mike Levin said, "This says a little more about the very hot iPhone 6 and 6 Plus launch, which motivated more iPhone upgrades than in previous years. The share of buyers coming from the Android platform for this launch more resembles the long-term trend in Android and iOS switching."
Part of the switch might be due to the increasing appeal of Apple's devices due to the enlargement of displays - traditionally these have been the territory of Android and users who prefer a bigger screen may have looked at the older 4in iPhones and decided it's not good enough. With the emergence of a bigger iPhone 6 and even larger iPhone 6 Plus things may be on the turn, and it's not surprising that this hasn't kicked in until the "S" iteration as such movements rarely happen overnight.
Interestingly, the switch to bigger displays now they're on offer appears to also be coming in a surge from within the Apple faithful, a sector traditionally content with smaller displays and sometimes vocally opposed to the idea of larger ones in the past. According to CIRP data the iPhone 6s Plus accounted for as much as 37% of Apple's total iPhone sales compared to 26% for the iPhone 6 Plus in 2014. Another factor may be the appeal of a larger battery cell.