Microsoft is at it again. The software giant has been running a series of ads promoting its Surface RT tablet that take on the iPad head on. Microsoft compared the devices feature by feature, and gave its own product the nod for everything from its branded keyboard to its USB port.
Microsoft even said that its newly reduced Surface RT, at $349, is a better value for customers than Apple’s $499 iPad. The company finished off its firefight with a rather interesting tagline – “One app at a time vs. Do multiple things at once.”
Poorly conceived marketing-speak aside, the ad achieved what Microsoft wanted: to pit the Surface and Microsoft against the iPad and Ap... Continue reading >>