Nintendo will begin pushing 3D music videos to owners of its 3DS gaming handheld, with the content automatically downloading when a WiFi signal is available. Part of the Nintendo Video app, a free download for 3DS owners, the new service will kick off with The Shins’ track “The Rifle’s Spiral” along with “Sabotage” by Wale and “So Good” by B.o.B today.
Meanwhile, other tracks in the pipeline include OK Go’s “Skyscrapers”, “Skrillex’s “Breakn’ a Sweat”, Death Cab for Cutie’s “Underneath The Sycamore” and I Fight Dragons’ “Save World Get Girl.” Nintendo says it will be providing music from a variety of genres, in case Skrillex-style wubwub isn’t your cup of tea.
The move to push non-gaming 3D content is another sign of Nintendo attempting to broaden the 3DS’ appeal beyond game-obsessed buyers, and fight back against the increasing threat of smartphone and tablet gaming. Recent predictions have suggested the tablet gaming market alone will be worth $3.1bn by 2014, a more than sixfold increase on today.
Other expansion includes Hulu Plus video streaming and the ability to shoot 3D video footage using the pair of built-in cameras. Whether free – and unexpected – music videos will sufficiently add to the 3DS’ appeal remains to be seen, however.