Apple sells a lot of iPhones. This has been the case for quite some time now. Indeed, ever since the days of the iPhone 4, Apple’s iPhone has been the phone to beat in the mobile space. The success of the iPhone has helped Apple become the most profitable company on the planet. And in 2016 the iPhone will be even bigger.
No, not like that — the iPhone 7 and iPhone 7 Plus will almost certainly retain the same size displays. No, what I mean is there will be more choice than ever when it comes to iPhones in 2016 because Apple is apparently releasing four distinct models this year: the iPhone 7, the iPhone 7 Plus and the iPhone 7 Pro as well as the iPhone SE, the focal point of this article.
The iPhone SE — where “SE” stands for special edition — is a 4in iPhone that is apparently a mix between the iPhone 5s and the iPhone 6. The SE’s USP will be its 4in display, obviously, though other specs and hardware are said to be closer to iPhone 6-grade levels.
Apple will of course retail this device as a completely NEW handset. Not the Frankenstein device it actually is. And this has lead to a lot of speculation about just how much the iPhone SE will cost.
"A 16BG iPhone 6s retails for $649 and costs Apple an estimated $211 to manufacture, while a 16GB iPhone 6s Plus retails for $749 and costs an estimated $236 to manufacture. Put that another way, consumers pay a $100 premium for the bigger display and battery, while the components only cost Apple some $25," reports ZD Net.
But if the iPhone SE uses a new chassis and feature similar specs and hardware to iPhone 6s then Apple will only be making savings on the battery, display and casing — everything else will be similar to iPhone 6s. Unless Apple does a number on us and ships it with iPhone 5s specs, though I cannot see this happening. Apple needs to make the iPhone SE seem appealing and not just like a cheaper option to a proper iPhone.
The best analyst guess thus far point to a price of around $450. That makes the iPhone SE cheaper than a flagship iPhone, but not by much. Apple can’t charge too little for the phone, either, as this would make people think it was inferior and that would affect Apple’s brand which is based, largely, on prices speaking louder than actual specs and hardware.
I don’t believe Apple isn’t worried about the iPhone SE affecting sales of its existing phones or the upcoming iPhone 7 range, either. Nope — the iPhone SE is aimed at sucking up all the iPhone users that didn’t upgrade to the iPhone 6 or iPhone 6 Plus because the screen was too big. The people carrying around iPhones that are, in some instances, three years old.
At least that’s my opinion on the matter. What say you?