According to Digitimes Research, which apparently is the research arm of the infamous trade publication Digitimes, Apple saw iPhone shipments decline by as many as 6.2 million units in Q2, 2013. The drop is compared with the total number of iPhones Apple shipped in the previous quarter. Total revenues generated from iPhone sales is also reportedly down to $18.2 billion in Q2, one reason for revenue decline is claimed to be promotion of old iPhone models at discounted prices through telecom carriers.
Even if there has been such a substantial decline in shipments, its not like the iPhone has lost its charm. This is actually a trend that is witnessed almost every year. In the months leading up to the launch of a new iPhone, we see demand for the existing model go down. For months Apple has been rumored to announce the iPhone 5S and iPhone 5C in September. The company finally confirmed yesterday that it will conduct the iPhone event on September 10th. The report also says that Apple can regain market share lost in China with the entry-level iPhone 5C, though the model’s future would count on its pricing. Analysts expect Apple to price iPhone 5C in a sweet spot for the Chinese market, where it is deemed to become a hit.