The world has recently viewed the launch of several 7 inch tablets from various companies of the world, the same was also expected from Apple this year and as most of the experts believed that Apple too was prepared for the launch of the same, but recently there has been a shift in the plans of Apple as the company believes in setting up trends rather following trends from any other companies.
The latest sensation from Apple is the iPad mini which is a smaller version of the iPad and is expected to be launched by Apple at a lower price to cover the lower segment in the market. In such context, Blair had to state that the 7 inch iPad moreover was not on the cards for Apple in recent launches however, the glimpse for iPad mini was reflected in his conversation.“One naturally thinks that a 7-inch screen would offer 70 per cent of the benefits of a 10-inch screen,” Jobs said during a 2010 earnings call. “Unfortunately, this is far from the truth. … The reason we [won't] make a 7-inch tablet isn’t because we don’t want to hit [a lower] price point, it’s because we think the screen is too small to express the software. As the software driven company, we think about the software strategies first.”
It is not a mystery that Apple has been secretly working on the 7 inch iPad too, but at this point of time the same looks to be a far sighted approach as it now aims for the lower range market. This iPad Mini is moreover a cheap iPad 2 which shall range in between $ 249- $ 499, providing the lower segment of the market to have a share of its quality. Another reason can also be that Apple is looking forward to build something new and extraordinary as usual for which the 7 inch iPad has been put to halt in the recent time and instead the access of mini iPad is being access.
In words of Blair,“We believe Apple is highly likely to keep the iPad 2 on the production line after the launch of iPad 3 and offer it at a lower price point in an effort to address demand at the mid-tier, what we view as the $249 to $499 range. We believe iPad 2′s price could drop to the $349 to $399 range with Apple offering a single 16GB model.”
This however ensures that iPad mini release date is very short form the current date. The model is expected to be a single 16 GB model which shall cater the needs of the people who mainly belong to the student and small businessmen section. The iPad Mini is expected to hit the markets in upcoming April- May.