OnePlus is little over a year and a half old, but it has already sold over 1.5 million of its original smartphone - the OnePlus One - smashing the company's initial modest expectations.
Tonight is the next stage in the brand's evolution though, as OnePlus is hosting the world's first ever product launch in virtual reality for its new phone, the OnePlus 2, avoiding the costs of a big event and inviting the world in the process - and here's how you can get the most out of your ticket.
To help you get ahead of the game though we've put together this checkllst of things to prepare if you're thinking of getting the most out of the OnePlus 2 launch.
Download the app
You'll need an Android device in order to watch the OnePlus event and you'll find the app here in the Google Play Store.
It's free to download and it will offer the VR launch event within (more on that in a moment). If you're not set up for a VR experience, though there will be the option to watch it in a 360 degree mode without a VR headset.
OnePlus told us it'll be an easy to choose option within the app but if you open it before the announcement begins you'll have to just stare longingly at the holding page.
Check your Google Cardboard
If you're savvy enough to own a Google Cardboard headset or got one of the ones OnePlus gave away then it's best to set it up now. You don't want to miss any of the action so follow the instructions and make sure your phone fits into it well.
It's the same app as above but you should be able to place your phone into the headset and then fully experience the VR launch without any distractions. You'll need to hold it on your face though if you haven't bought a separate strap.
Set an alarm
If you're in the UK we've got some bad news – you're going to have to set an alarm. The event kicks off at 19:00 PST, 22:00 EST on July 27. In the UK that's July 28 at 03:00 BST and 12:00 midday ACT in Australia.
It's not the best time for everyone but if you're excited enough to be up and using the VR headsets in bed, then probably a good idea to set a second alarm too.
Check out what we expect
Whet your appetite a little with TechRadar's run down of what we're expecting to see tonight, as we've spent months sifting through the internet's best (and downright terrible) rumours.
Leaks show the design is likely to be quite similar to the original handset with that multi-material back sticking around and a 5.5-inch screen on the front.
One rumour has suggested it's set to be a QHD option this time and the camera will be bumped up to a 16MP main shooter and 5MP front facing option - along with a fancy fingerprint sensor too.
Annoyingly the controversial invite system is in place again for the launch of the OnePlus sequel. We're hoping it's going to go a little better this time around but for now there are only a few ways to get invites.
The first option is to receive one from a friend who has already bought the OnePlus 2. Everybody gets one to give away when they've bought the phone so be sure to pin a friend down when they get theirs.
You'll also be able to win them in contests and different promotions OnePlus are running too. To keep up to date on the latest contests it's best to sign up to the OnePlus newsletter, keep an eye on Twitter and even join in on the forums.
If you get an invite be sure to use it fast. Once you've got it you can connect it up to your account, but from there you've only got 24 hours to buy the phone before it expires.
Either that or just wait until there are more invites out there. OnePlus has promised, "invites are sent out on a rolling basis and will only become more plentiful as time goes by."
Speculate on the surprises
We know the OnePlus is coming tonight but we've got our fingers crossed for something a little different as well.
Rumours of a OnePlus smartwatch and even a OnePlus designed tablet have been bounding around over the past few months. Maybe we might end up seeing another product announced tonight.
OnePlus previously even released a small drone - could we end up seeing another version later this year?
We reckon they'll be some new back cases for the phone with the bamboo version proving a big success last time around.
Head back to TechRadar
Once you've taken your headset off, be sure to head back here.
We'll be covering the launch in our normal detail, and should have the hands on: One Plus 2 review with you as soon as we possibly can. It'll give you a full insight to how the device feels, as well as a full run down of all its new features.