Apple’s mobile wallet service Apple Pay has seen a lot of press coverage as we have heard reports about how 1 million credit cards were activated in the first 72 hours of the service going live. In fact there was also a report that suggested that Apple Pay accounted for 1% of all digital transactions which was pretty impressive given how new the service was.
However according to a new study, it seems that Apple Pay’s adoption might not be as impressive as we were led to believe. The study was conducted by PYMNTS and InfoScout and according to their figures, it seems that a staggering 85% of iPhone 6 users have yet to try out the service, and with only 6% of iPhone 6 owners having actually used it.
The remaining 9% of iPhone 6 users said that they have played around with the feature but never actually used it to make payments. The study found that customers that did not use Apple Pay were either happy using their current payment method, such as cash, credit/debit card, or a competing mobile wallet service, or they had no idea how Apple Pay worked.
There were also some who weren’t sure which stores would accept the feature. That being said a third of those who did use it said that their decisions on which store to visit was based on whether or not it supported Apple Pay, which as time goes on and as Apple Pay gains momentum could prove to be detrimental to companies who do not accept it as a payment method.
According to InfoScout’s CEO Jared Schrieber, “They’ve clearly built a product that works. The challenge is getting people to use it to begin with.”