As reported by Kotaku, Electronic Arts spokesman Jeff Brown responded to Hirshberg with a statement of his own. "Welcome to the big leagues, Eric," Brown said. "I know you're new in the job, but someone should have told you this is a competitive industry. You've got every reason to be nervous. Last year Activision had a 90 share in the shooter category. This year, Battlefield 3 is going to take you down to 60 or 70. At that rate, you'll be out of the category in 2-3 years. If you don't believe me, go to the store and try to buy a copy of Guitar Hero or Tony Hawk."