We all know the problems and pitfalls associated with free apps – if they’re not constantly trying to mug you for in-app purchases in order to progress, they’re bombarding you with adverts that bring play to an absolute grinding halt and make you head pretty directly towards the delete button. Sadly, however, ad-assault is just the nature of the freebie beast. Or – delivered in a typically Top Gear vocal style – is it?
Well, not as from today it seems, thanks to the arrival of a new ad-busting app on Google Play: Adblock Plus. Free to download, this saviour of the smartphone, as the name might have already suggested to our sharper readers, blocks ads both in apps and on the web, with no rooting required, leaving you free to enjoy your freebie in peace.
Updating automatically to keep your apps utterly unfettered by annoying announcements no matter how often the commercial-curators choose to change their content, like a silent assassin Adblock Plus works in the background on your device, filtering web traffic and providing a service to the platform that all Android users will undoubtedly embrace with both arms; and which most third-party devs who rely on ad revenue to keep themselves in the app business will equally doubtlessly despise with a passion.
With three different modes available depending on device and flavour of Android installed, head here to bring an end to uninvited ads.