Apple retail store employees are getting a new look beginning Monday, Feb. 2. On that day, store employees will begin wearing newly designed crew neck or polo shirts. The updated attire is the latest change being made by Angela Ahrendts, Apples senior vice president of retail, according to AppleInsider.
The new look
The new attire isnt a radical departure. The shirts are still blue and include an Apple logo. However, the logo has been repositioned and resized.
Employees will be able to layer white long sleeved shirts underneath the new blues, but a decision has not been made regarding outerwear like jackets and fleece, clothing many workers view as a necessity for working in Apple’s air conditioned stores.
Ahrendts is in the process of revamping and restructuring Apple retail stores, which is her speciality. Before joining Apple in 2014, Ahrendts was the CEO of Burberry.
The old look
Besides implementing new attire for her employees, Ahrendts is also changing how Apple retail stores are overseen. Instead of being grouped by geographical regions, stores are now grouped by sales volumes. This change is supposed to “create even more tailored experiences to individual stores,” according to the executive.
We should expect to see more changes arriving at Apple retail stores in the coming weeks. On Tuesday, Apple CEO Tim Cook said that the Apple Watchwill be shipping to customers in April.Unlike other Apple products, the Watch is being positioned as a fashion accessory. To prove the point, Apple is launching five Watch Edition models that will contain18-karat gold.
Apple is also hiring expertsfrom the fashion industry.Last year, Applehired former Burberry social media executiveMusa Tariq. Earlier this month,Chester Chipperfield, Burberrys vice president of digital and interactive design, joined the company.
Other fashion executive hirings have included:Paul Deneve(Yves St. Laurent),Patrick Pruniaux(TAG Heuer), andJacob Jordan (Louis Vuitton).
It will be interesting to seewhatchanges are made at Apple retail stores this year. WhileI have little interest in the new attire launching Feb. 2, I am excited to see how the Apple Watch will influencethings on the ground.