That's what we're seeing from these undoubtedly intentionally timed renders and blurred-out pictures of the Taiwanese phone maker's flagship handset, according to leaker Evan Blass.
Among the snapshots is a settings menu that backs up an earlier rumor that said it'll simply be dubbed the HTC 10, dropping the long-used One moniker from the name.
This departure perfectly reflects the fact that the HTC 10 looks more like the HTC One A9 with a slightly curved back, as seen on the HTC One M9, One M8 and all the way back to the One M7.
HTC 10 specs
The HTC 10 floating around is said to be a prototype, but one that's polished enough to gives us a good idea of the unannounced smartphone's specs.
It's said to feature a 5.15-inch display that's a hair bigger than the 5-inch screens of the HTC One M9 and A9, and double the pixel count with a quad HD resolution display.
The quad HD display is just one way HTC will keep up with Samsung and LG in 2016. Here's another: It'll take advantage of the new Qualcomm Snapdragon 820 processor, feature the same beefy 4GB of RAM and push graphics performance with an identical Adreno 530 GPU.
The difference makers may come down to the 12MP camera performance and USB Type-C port. The LG G5 features the new charging standard, while Galaxy S7 sticks with micro USB.
Speaker and physical home button
In an odd twist, today's leaks suggest that the HTC 10 axes the company's famed front-facing speakers in favor of a single speaker grill on the bottom frame of the phone.
A physical home button is now located near the bottom of the phone's face where that lower speaker used to be. It's another design switch for the One series, and a characteristic that mirrors the HTC A9.
You'll get a fingerprint sensor embedded in the home button in exchange for giving up stereo speakers. But, all of the sound comes out of the bottom frame of the phone. "HTC BoomSound with Dolby Audio" remains an option within the menu.
There's clearly a lot more to discover about the HTC 10, which may be enough to give everyone due for a phone upgrade a month-long pause before buying the Samsung Galaxy S7 or LG G5.