A senior Amazon executive is now admitting that the Fire Phone's problems extend far beyond price. During an interview with The Guardian, Jorrit Van der Meulen — Amazon's VP of devices for Europe — offered a refreshingly frank assessment on what went wrong with the company's first try at a smartphone. "We’ve learned a lot on this one," Van der Meulen said. "We’re undeterred, but we’re not immune to the criticism either." According to Van der Meulen, Amazon has listened closely to feedback from consumers (the Fire Phone has an abysmal 2.5-star review rating) and journalists. "So might the second step be slightly different than our first step? Sure. I suspect that it will be," he said.