This is all part of Amazon’s plans to help app developers monetize their Appstore submissions, enabling Kindle Fire owners to purchase apps, games and make in-app purchases on their tablet. For launch, every Kindle Fire owner will be given $5 worth of Coins, which in effect is 500 coins.
“Today we are giving Kindle Fire owners $5 worth of Coins to spend on new apps and games, or to purchase in-app items, such as recipes in iCookbook, song collections in SongPop or mighty falcon bundles in Angry Birds Star Wars,” says Mike George, Vice President of Apps and Games at Amazon. “And with discounts of up to 10% when you buy Coins, this is a great way for customers to save money when they buy apps, games and in-app items. We will continue to add more ways to earn and spend Coins on a wider range of content and activities—today is Day One for Coins.”
Amazon Appstore developers will earn the usual 70% revenue share when consumers make purchases using Amazon Coins.
While Amazon previously only allowed credit cards to be associated with a Kindle Fire device, users will now be given Coins too, which plays into the hands of parents who wish to keep a tab on how much their kids are spending.