Amazon has not been shy about comparing its Kindle Fire devices to iPads. When it released its earnings report back in October it compared the two devices spec by spec noting the 8.9-inch Kindle Fire HD has 193 percent more pixels than the iPad mini. Amazon’s latest ad for its Kindle Fire boldly put its 8.9-inch HD model up against the full-sized Retina iPad. While noting that both offer “stunning HD” and “you may not be able to tell the difference,” Amazon ends the ad by highlighting the $299 price point of the Kindle Fire, significantly under the latest $499 iPad with Retina display. With Amazon knocking an additional $30-$50 off the Kindle Fire HD this week, you can grab one for $250 less than an iPad 4.
Our newest commercial shows iPad with Retina Display and Kindle Fire HD 8.9″ side-by-side. Both have large, stunning HD screens. In fact, you may not be able to tell the difference… but your wallet definitely can. Meet the new, larger Kindle Fire.