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Amazon introduced a bevy of new tablets and e-readers at its Santa Monica press conference yesterday. And once the dust cleared, it became clear that there was a tiny asterisk that the company wasn't highlighting: all of the new Kindle Fire tablets include ad-supported "Special Offers." That means that the lock-screen will have have an ad, along with a link on the home screen to a full list of sponsored deals.
There's nothing new about these Special Offers on Kindle products. Previously, however, the ads were limited to lower-priced Kindle e-ink models. And Amazon gave you two ways to get ad-free versions: you could buy the more expensive, ad-free version of the product to begin with (a $20 premium on the new e-ink Kindles), or you could "buy out" of the ads after purchasing the Special Offer Kindle by simply paying the difference later, through your Amazon setup page.
With the new Fire models, Amazon is removing both of those opt-out options. While there are a ... [Read more]