Amazon, Barnes and Noble and Kobo are the only companies to take the marketing of e-Readers to the masses. Amazon, has been making television spots for years and often has the budget for a ton of airtime. Today, Amazon has released two new commercials that focus on the Kindle Paperwhite e-Reader and some of the benefits of Kindle Freetime for the Kindle Fire.
Kindle Freetime is a service unveiled last year that gives parents more flexibility to craft the tablet experience. They can limit the number of hours a child can read, watch videos, play games and lock out specific things they don’t want to give them access to. Whereas the Kindle Paperwhite really needs no explanation, it is one of the best e-Readers in the world. Both commercials focus on kids using the devices in everyday circumstances.