Amazon just announced that it is adding its X-Ray feature to TV shows. The feature already worked with movies thanks to data from IMDb, but the company will now use this very same data for other video content. All the Kindle Fire family will receive the feature. The Amazon Instant Video app on Wii U will get is as well.
As a reminder, X-Ray allows you to discover more about the content you are reading or watching. It first appeared with books, it shows you the different characters, where they appear in the book and how they are related to the story. Then Amazon added X-Ray to movies. In that case, watchers can instantly know the name of an actor in a scene. IMDb is an Amazon company, allowing the Kindle team to tap into a very comprehensive movie database. As IMDb provides data for TV shows as well, adding TV shows to X-Ray was just a matter of time.
The idea is to make the video experience unique on Amazon’s devices, making people want to buy those tablets and stay in the Amazon ecosystem. It’s been known that Amazon doesn’t make much profit from selling hardware. Instead, it wants people to use the Kindle Fire tablets to buy content.
If the experience is not compelling enough, customers will neglect their tablets and Amazon won’t make any money from those users.