Amazon's plan to release a redesigned Kindle Fire less than a year after the original makes sense. It has to protect its turf.
While Apple has won the full-sized tablet market with ease, the fight for the smaller sized tablet is just getting underway. Amazon has the lead with the Kindle Fire, but Google just released the Nexus 7, which is a better product. In the fall, Apple is expected to release a mini-iPad, which could beat Amazon and Google.