Amazon unveiled Game Circle in 2012 and gave developers the ability to create leader boards. The system was quite basic for a number of years, but this is all changing. Today all existing Kindle Fire tablets have been pushed a new firmware update enhances player profiles, adds new badges and introduces the experience system.
The new experience system allows players to level up by playing games, the more you play, the more experience you earn. This data is public and can be shared with your friends as a way to compete against each other. If you have been playing games for quite sometime, all of the experience is retroactively given out.
Players can now earn badges for special achievements when playing, downloading or reaching certain plateau in any given game. Badges can be earned by completing special challenges for apps specifically using the new Amazon Game Circle API. Currently big name properties have embraced this before the new system was unveiled today. Real Racing, Temple Run, Cut the Rope 2 and many Disney Titles all have special badges available. There is a dedicated gaming section available that lets you know each title that supports the badge system.
When you earn badges you may elect to have one displayed next to the expanded player avatar system. Players can choose from a selected list of stock images that have around 40+ avatars to choose from, currently there is no ability to upload your own. Only one badge can sit next to your avatar at a time, and you can select the one that you dig the most. One of the coolest one is the Zombie Killer badge, but many more should be added in the coming weeks.
This new player profile, badge, and experience system is very interesting. It gives attainable goals that players can strive for. Apple and Google both have their own Game Center systems but Amazon is doing something noticeably different. Some companies like Microsoft have been doing badges and achievements for quite awhile and gets very addicting to try and collect them all from a particular game. Likely this is what Amazon is betting on in the mobile space.