The demand for the newly announced 7” Amazon Kindle Fire HD seems to be pretty high. According to Taiwanese Digitimes, Amazon has asked its ODM to ship more than 1 million 7” Fire HDs in both October and November.
One million tablets a month might not sound like a very big number these days. Though, except for the iPad, it is pretty impressive for a single vendor selling a customized Android slate. And we are talking about only one tablet model, out of a range of 4 that Amazon will offer for this holiday season, with very limited (if any) physical retail presence.
Still, this kind of demand for a $139 tablet, with no news for more expensive models, shows that just as it was two years ago, price remains the main and only competitive advantage Android slates have against Apple’s iPad.