The Amazon Kindle Fire since it sale last year has quickly became the most demanded android tablet in the USA. A recent survey was conducted with over 254 new Kindle Fire owners and asked them various questions to see how they used the device and what they thought about it.
When asked how satisfied they are with their new tablet device, better than one-in-two Kindle Fire owners (54%) say they are Very Satisfied. Another 38% say they are Somewhat Satisfied.
In previous ChangeWave surveys we’ve found that the percentage of tablet owners who say they are Very Satisfied with a particular device is highly predictive of future demand for that device. So how does the Amazon tablet rating match up against other tablet devices?
While the 54% Very Satisfied rating for the Kindle Fire is considerably below the 74% rating of the industry leading Apple iPad*, it is higher than the 49% average rating for all of the other tablet devices combined.
They also asked the users what they actually liked about the tablet itself. The Cost of the Kindle Fire (59%) is by far the thing new owners like best about their device, followed by the Color Screen (31%) and its Ease of Use (27%). Other top responses include the device’s Selection of Books and its Size/Weight.
Now obviously not everyone is going to be totally happy with their purchase and we got some indication on what exactly people aren’t enamored about. The top dislikes reported by Kindle Fire owners are No Volume Up/Down Button (27%), the fact it has No Camera (21%), and that the Battery Life is Too Short (15%). Other dislikes include Lack of 3G/4G Capability and Number of Apps Available