Did you see that cute ad with that new tablet thingie? You know, the one with the adorable kids and that mellow guitar strumming?
Chances are you did, but you may not remember exactly what it was promoting. That's because Amazon and Google have finally perfected the art of imitating Apple's warm and fuzzy ads. Of course, Amazon's not the only company that wants to be like Apple these days.
"As an agency, we often hear '…we want to be more like Apple…' from clients, so it isn't surprising that Amazon's new Kindle ads have a familiar look and feel," says Jojo Roy, CEO of Sequence. "Half the tech companies out there want to copy Apple, and most aren't that successful."