Now that Amazon has successfully established itself as a major player in the online publishing world, it's decided to branch out even more. After offering to pay writers for Kurt Vonnegut fan fiction, it's now decided that people like reading biographies — but they're just too darned long. Yesterday, the company announced a new "Icons" series, which will bring short biographies to Kindle's platform. "In a time when our fascination with the private aspects of public lives is so intense, it's not surprising that biography has become one of the most prominent forms of narrative nonfiction," says James Atlas, former editor of the Penguin Lives biography series. "Yet reading habits have changed dramatically in the digital age."