Amazon has just made owning a Kindle device that much easier in India by introducing an EMI scheme. Buyers will now have to endure far less pinch in their pockets as they have the option to pay in equal monthly installments spread over three, six, nine and 12 months. The scheme can be availed of for a minimum purchase amount of Rs. 3,000 with the rest to be fulfilled from Citibank, HDFC and ICICI banks when purchased from Amazon’s online store. The number of banks financing your purchase goes up to nine (including the banks mentioned above) when purchased from any of the 250 on-site locations spread across the country that offers the Kindle range.
The EMI scheme is applicable to all of Amazon Kindle devices which include the Kindle Fire range of tablet devices and the dedicated ebook readers. This will be on top of the special promotional offers that the retail giant has been doling out to promote its hardware range. The Kindle PaperWhite adjudged one of the best ebook reading devices money can buy is now retailing for Rs 10,080 which is almost a thousand down from its original price of Rs 10,999. Similarly, the basic Kindle ereader model also benefits from a price cut, now retailing for Rs 5,600 as against its original price tag of Rs 5,999. The discount though will be available till April 15th. As for the Kindle Fire range of tablet devices, the 7 inch version is now being offered for Rs. 11,999 while its bigger 8.9 inch sibling can be picked up for a cool Rs. 17,999.
For a company like Amazon that counts on sales of books and other services such as apps, videos, and music, its extremely important that its devices continue to sell in sizeable number as each of these can be seen as a potential revenue stream to the services and merchandise Amazon has on offer. The company though is yet to launch its latest Kindle Fire HDX range of Android tablets in the country that otherwise is not known to be particularly fond of the Kindle Fire tablets owing to their close bonding to the Amazon ecosystem that keeps the Google Play Sore off bounds.