Amazon has just released their first television commercial in the United Kingdom. The company is forgoing their bikini babe campaign that launched in the US and focusing more on kids.
The television ad only talks about the joy of reading and makes no mention of prices, devices or content. Instead they go back to basics and just focus on the reading experience and the various reason kids are using it. Amazon is letting kids be their spokesman and influence other children to buy into the Kindle mentality and hopefully bother their parents to buy one. Since the commercial focuses on the process of reading, this may help with device sales, as parents want their kids to read and if its a Kindle they want, so be it.