For instance, Amazon stated that Cyber Monday was “the biggest day ever for Kindle sales worldwide” and “Kindle Fire HD is the most gifted and most wished for product on Amazon worldwide since launch.” (See the full list of “milestones” below.)
It’s really hard to tell whether Amazon is actually breaking sales records with its refreshed line of Kindles, or if the company is once again playing cheerleader for its own products as a way to avoid disclosing possibly lackluster results. Unlike last year, Amazon doesn’t have the benefit of selling its Kindle devices inside two of the largest physical retailers, Walmart and Target.
It’ll be interesting to see how shareholders will react if Amazon once again decides to stay silent about Kindle sales (broken down by tablets and e-readers), digital sales, and digital sales through Kindle devices.
Amazon’s Kindle “milestones”:
Cyber Monday 2012 was the biggest day ever for Kindle sales worldwide.
The top 4 spots on the worldwide Amazon best sellers list since launch nearly three months ago are Kindle e-readers and Kindle Fires.
To celebrate Cyber Monday, Amazon.com offered a special deal—just $129 for the Kindle Fire. Customers flocked to the deal, making this the biggest Cyber Monday deal ever for Amazon.com.
Kindle Fire HD is the most gifted and most wished for product on Amazon worldwide since launch.
9 out of the top 10 best-selling products on Amazon worldwide since 9/6 are Kindles, Kindle accessories and digital content.