Amazon is reportedly in the works to develop and release its own TV set-top box that will allow people to stream Internet videos right into their homes. Sources tell Bloomberg that a device is coming — this fall. If true, this would certainly make the industry much more competitive, especially as Amazon would go head-to-head against Apple TV, Roku, and Xbox.
The release of a set-top box would be the next hardware release by the retail giant. Already, it has e-readers and tablets, and maybe even a smartphone, but because the company is centered around media, it might seem sound for it to dabble into finding new ways for customers to consume its video content on its own device.
BREAKING: Amazon plans to release TV set-top box to stream video over the Internet into customers’ homes: sources
According to reports, Amazon’s set-top box will give viewers access to several of the company’s video offerings, including its Video on Demand store and Instant Video service. Currently, other platforms like Roku, Boxee, and even game consoles like the Sony Playstation 3 and Microsoft’s Xbox give users the option to watch movies and TV shows directly from Amazon. However, through its own set-top box, Bloomberg says that it can better control the content that’s being shown to the consumers. It might also help avoid viewing the same show on Netflix when it’s also available on Amazon.