India is a huge market with bags of potential for tech firms and, with that in mind, Amazon is expanding its global reach and stepping up its presence in the 1.2 billion populated country with the launch of the India Kindle Store.
The company has revealed that the India Kindle Store will hold more than 1 million books — including both international and local titles — and, of course, give those in Indian the opportunity to buy the popular Kindle e-reader direct from the website.
In addition, Amazon has launched its Kindle Direct Publishing (KDP) for independent authors and publishers in India. The KDP will help local publishers bring their content to the Kindle platform, bringing it both to audiences India and worldwide.
“We are proud to launch this new Kindle store for Indian customers – offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors,” said Russ Grandinetti, vice president of Kindle Content, Amazon.com. “In addition, we are excited to work with Croma to make Kindle available at retail outlets across India.”
Amazon already enjoys a ecommerce presence in India through Junglee, and the February-launched site was previously the only place to buy Kindle titles in the country, thanks to a Chroma store.
With two markers in the sand now — in the form of Junglee and the Kindle Store — it remains a question of how long, rather than if, the company introduces its full ecommerce service in the country.