The Wall Street Journal says that Amazon is building at least two smartphones, including a high-end model with 3-D graphics and retina-tracking technology that users can navigate content on “using just their eyes.” Plus an audio-only “streaming content device.”
Amazon hasn’t made its bones in the tablet market by offering the absolutely latest and greatest technology, but by presenting a solid at a rock-bottom price. So I’m a little skeptical about all the wild 3-D speculation — especially because that could be a sweet datapoint plant for the company to identify leak sources. And, in reality, a company the size of Amazon, like Apple, is working on many different projects at any given time. Some of them will come to market, and some of them won’t.
One company that can’t be happy about Amazon impending smartphone plans, however, has to be Google. Amazon has essentially hijacked Android for its Kindle offerings, taking the open-source mobile operating system that Google has developed, stripping out the Google app store, Google apps, and Google branding, and replacing them with its own offerings. Amazon will doubtless adopt the exact same strategy with any smartphone play — as Samsung might as well.
And, given the fact that Kindle is probably the leading Android-based tablet, it has the potential to do well in smartphones as well.