When I asked Amazon about this, a spokeswoman told me, “We’ll have to ask you to stay tuned for an upcoming announcement.” The company declined to comment on timing.
The banner, on the Kindle home page, is in the Harry Potter font and isn’t clickable.
Since the banner is on the Kindle page, this may have something to do with Pottermore. Through its arrangement with Pottermore, Amazon doesn’t sell the Harry Potter Kindle books directly. Instead, it sends shoppers to Pottermore’s site to buy the e-books, then connects to users’ Amazon accounts to get the e-books on Kindle. It’s possible the “wizardry” announcement is that Kindle is going to begin selling the e-books directly, but that would go against the company’s contract with Pottermore and would have to be done with Pottermore’s permission.
On the other hand, a reader points out it looks as if the owl is posing with a diploma.
I’ll be interviewing Pottermore CEO Charlie Redmayne at paidContent 2012, May 23 at the TimesCenter in New York City. Register here.