AMAZON UNDERGROUND: $10,000 worth of "Actually Free" apps and games replace Free Amazon App of the Day
Huge change to Amazon's former "Free Android App of the Day" feature. It's gone. In its place is Amazon Underground app.
The first stories I read left me unclear on what this actually means for customers and how this will work.
Amazon, though, has a suitably underground-looking graphic on its Amazon Underground page. While you can read it easily on a desktop or larger tablet, it's harder to see on a phone or smaller tablet. I found a text copy of it and am including it here for much easier reading and I've highlighted the more important aspects of the new feature.
I was glad to see that the apps that are designated 'Actually Free' -- despite these apps normally having paid tiers -- will be automatically available on the Kindle Fire HD and HDX tablets as well as on any Android tablet.
' Dear Customers,
Amazon Underground is a new app for your Android phone. It has all of the functionality of our regular Amazon mobile shopping app... plus an exciting addition: over ten thousand dollars in apps, games and in-app items that are actually free.
Many apps and games that are marked as "free" turn out not to be completely free. They use in-app payments to charge you for special items or to unlock features or levels. In Underground, you will find 100% free versions of popular premium titles like OfficeSuite Professional 8, Goat Simulator, and PhotoSuite 4 and popular titles with in-app purchases like Frozen Free Fall, Star Wars Rebels: Recon Missions, Angry Birds Slingshot Stella, Looney Tunes Dash! and many more.
We’ve made this possible by working out a new business model with app and game developers: we’re paying them a certain amount on a per-minute played basis in exchange for them waiving their normal in-app fees. To be clear, we’re the ones picking up those per minute charges -- so for you it’s simply free. Just look for apps and games marked with an "Actually Free" banner.
Normally you’d go to Google Play to download an Android app onto your phone. But Google’s rules don’t allow an app that offers apps or games to be included in Google Play. So, you need to download the Underground app directly from Amazon.com.
(Underground apps and games are automatically available on Fire HD and Fire HDX tablets.)
One last point on this. The Amazon Underground app is a long-term program rather than a one-off promotion. Over time, we’ll continue to invent and add more benefits to Underground. For now, enjoy some actually free apps and games!'