In May Netflix let a broad content deal with Viacom (parent company of Nickelodeon, Comedy Central, MTV and more) expire and saw many of the network's shows disappear from its streaming service, but Amazon will not follow its lead. Today the company announced an extension in its own agreement with Viacom that not only keeps the TV shows (over 250 seasons including more than 3,900 episodes) but includes a provision for a "selection" of exclusives. That means Amazon will stream Nickelodeon and Nick Jr. kids shows like Dora the Explorer, The Backyardigans, Blues Clues and Victorious, with some available as part of the Kindle FreeTime Unlimited package on its tablets and some heading to Lovefilm in Germany and the UK later this summer. Other shows affected by the deal include current and upcoming ones from MTV and Comedy Central like Workaholics, Key and Peele and Awkward.
For its part, Netflix has also expanded a deal with Disney and is even producing an original kids show of its own to follow up on projects like House of Cards and Arrested Development, but so is Amazon. As competition in the subscription streaming market intensifies expect to see more exclusives as studios play the services against each others to drive prices up -- as seen here, if one decides to invest more in original content and deals for specific content there will likely be a cost in other areas.