Amazon has quietly released Amazon Wallet, a new Android and Fire Phone app that lets you store and organize your gift, reward and loyalty cards. The app is in beta at the moment, but you can still use it to scan cards, check balances and redeem offers in-store.
As TechCrunch stresses though, the app doesn’t support mobile payments or credit and debit cards. In this regard Google Wallet is still the better service, although it probably won’t be long before Amazon adds similar functionality.
Endorsing purchases and offers from physical store might seem an odd move by Amazon, given its empire has been built around its own, formidable online store. However, this is undoubtedly a play to own every part of the mobile experience and also offer a true alternative to Google’s bevy of Android apps.