Indie authors constantly look for ways to make their title standout in a crowded marketplace. Thousands of new eBooks are released every single day and getting readers or developing a core following is great challenge. Amazon is seeking to assist indies with a new program called Kindle Scout.
The premise of Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book receives a publishing contract. Selected books will be published by Kindle Press and receive 5-year renewable terms, a $1,500 advance, 50% eBook royalty rate, easy rights reversions and featured Amazon marketing.
Authors can submit their title to Kindle Scout and it normally takes a few days to see if you are accepted or not. What makes me happy, is that there are dedicated Amazon staff that are vetting out titles, to ensure some semblance of quality and control. The eBooks themselves have to be 50,000 words or more in Word format and in addition needs cover art. In order to submit the title to Kindle Scout there are some requirements, such as author bio, a photo of the author, description and a special thank you. The personal message is automatically sent to any reader that nominates your book to get published.
Kindle Scout campaigns last 30 days and if your book gets enough votes, Amazon will give you a $1,500 advance to keep it off rival platforms for five years. They will also lend an assist in marketing the book and this should lead to more sales.
I like the ides of Kindle Scout. It basically is a solid avenue for the readers to decide what gets published. If the cover art or description of the book is sub-par to convoluted, it will likely never see the light of day. Hopefully, the end goal of Kindle Scout is to educate indie authors on what can get funded and what cannot. It could serve as a possible case study to analyze the books that make it, and the ones that don’t. There should be some constituencies.
Major publishers are likely looking at Kindle Scout with salivating eyes. The platform may give an indication of new literary trends and what type of genres are resonating with readers. What is the hot new trend with the hardcore reader that actually takes the time to vote? This type of data is valuable for for an industry that is bestseller dependent and who loves a franchise.
Here is an example of what a Kindle Scout campaign looks like. Authors who are interested in learning more can check out the Amazon hype page.