Microprocessor architectures these days are largely limited, and thus defined, by power consumption. When it comes to designing an architecture around a power envelope the rule of thumb is any given microprocessor architecture can scale to target an order of magnitude of TDPs. For example, Intel’s Core architectures (Sandy/Ivy Bridge) effectively target the 13W - 130W range. They can surely be used in parts that consume less or more power, but at those extremes it’s more efficient to build another microarchitecture to target those TDPs instead.
Both AMD and Intel feel similarly about this order of magnitude rule, and thus both have two independent microprocessor architectures that they leverage to build chips for the computing continuum. From Intel we have Atom for low power, and Core for high performance. In 2010 AMD gave us Bobcat for its low power roadmap, and Bulldozer for high performance.
Both the Bobcat and Bulldozer lines would see annual updates. In 2011 we saw Bobcat used in Ontario and Zacate SoCs, as a part of the Brazos platform. Last year AMD announced Brazos 2.0, using slightly updated versions of those very same Bobcat based SoCs. Today AMD officially launches Kabini and Temash, APUs based on the first major architectural update to Bobcat: the Jaguar core.