According to a new report by research firm Strategy Analytics, Apple’s iPhone is starting to lose appeal in Western Europe and the United States.
For the first time since the iPhone was launched in 2007, the number of iPhone users saying they definitely will or probably will purchase their next phone from Apple has declined in Western Europe and the United States, according to the study.
The study shows that 75 percent of iPhone owners in Western Europe say that their next phone will be Apple branded. In 2011 this same figure was 88 percent, and in 2010 it was 85 percent.
“There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers,” Paul Brown, director at Strategy Analytics’ user experience practice, wrote in a blog post. “However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device.”