Consumer interest in smartwatches is now greater than it was over a couple of years back which is why many manufacturers, big and small, are now jumping to seize this opportunity. The market is already competitive as it is and while Apple hasn’t released such a product as yet, when it does, its expected to take a big chunk of the market. An analyst warns other manufacturers from jumping into this narrow market as he expects Samsung and Apple to pretty much divvy it between themselves.
Jan Dawson, chief analyst at Jackdaw Research, said in an investor note seen by Re/code that any aspiring players in this market should “stay out,” and those who are already competing in this market should dial down their plans.
According to Dawson it doesn’t make sense for existing manufacturers in this space to maintain their current levels of investment as overall revenue opportunity and market growth remains poor. Moreover only a couple of small manufacturers will be able to make it as Samsung already has a big presence and Apple’s iWatch should take the rest for itself.
We have already seen numerous crowdfunding campaigns for new smartwatches. Pebble, one of the most popular smartwatches out there, started out as a campaign as well. But things have changed since then. HTC and HP want to enter this market, Motorola is already here and so is LG. ASUS is expected to make an entry soon as well.
From the looks of things, it looks like Dawson’s plea may very well fall on deaf ears.