Apps for Apple and Android handsets are exploding in popularity with more than 25 billion downloads predicted by the end of 2011, according to new estimates from mobile analytics firm Flurry. This represents a huge growth of 300 per cent since last year when only six billion apps were downloaded.
“For a while, the customer base for the iPhone and Androids were largely early adopters,” explained Peter Farago, head of marketing at Flurry. “Now, it’s become a much more global market, especially as the prices for both devices have come down.”
Farago also noted the number of apps for both platforms has dramatically increased with 500,000 apps available for iOS devices and Android quickly catching up with a 350,000-strong catalogue.
Flurry makes its predictions based on data collected through the company’s free Android software employed by developers to track their app’s usage. This means the analytics firm is able to offer in depth analysis of the app market, including a forecast that December’s holiday season will see 5 billion downloads to Apple and Android devices alone.