With a cry of “How do you like them Apples?!” the latest smartphone sales report is in from the world leader in consumer knowledge and insights based on continuous consumer panel beating (not really ‘beating’), Kantar Worldpanel ComTech, showing figures that now put Google’s gratuitously good open source OS’s market share in the US at 51.2%, up from 45% just 12 months ago.
Measured over the period between mid-November and mid-February, the Android upsurge is largely being attributed to Apple’s constant court-date non-mate Samsung, the mobile mandarins of which must be more than a little pleased at knocking the Big A into smartphone second place in its own backyard.
“Of those who changed their phone over the last year to a Samsung smartphone, 19% had previously owned a Samsung feature phone, 15% owned an HTC smartphone, 14% owned an LG featurephone, 10% owned a Samsung smartphone, and 9% owned a BlackBerry,” Kantar analyst Mary-Ann Parlato said in a statement. “It’s apparent that Samsung is successful at capturing users from across the competitor set and not just gaining from their own loyalists, (albeit loyalty towards Samsung has also grown).”
In case you were wondering, Apple’s market share over The Pond now stands at 43.5%, down from 47% for the same period last year – not a tremendous drop, but one that could cause Tim Cook a sleepless night or two now that it seems his warning over mobile manufacturers who favour AMOLED screens seems to have gone utterly unheeded…