Android is now officially the leader of the smartphone pack – beating the iPhone both in the US and the UK according to two reports published this week.
A report issued by the NPD (National Purchase Diary) market research company in the USA puts Android marginally in the lead of overall smartphone users, with 48 per cent versus 43 per cent who favour the iPhone.
Despite Apple leaping ahead in Q4 2011 with the iPhone 4S becoming the best-selling handset in this time, Android still retained the lead for the year, as well as being the handset of choice for first-time smartphone buyers int he US, stealing a solid 57 per cent of the market, compared with Apple’s relatively paltry 34 per cent.
This side of the pond, a study carried out by mobile ad network Madvertise also puts Android in the lead in the UK at the end of 2011.
The company evaluated its 1.4 billion monthly page impressions and published a trend report that puts Android firmly in the lead with 46.6 per cent of the market in comparison to Apple’s market share of just 30.9 per cent.
Android’s awesome success in the USA and the UK probably lies in the number of handsets available to consumers, which means a spectrum of pricing and network choices, compared to the iPhone’s limited offering of three handsets on relatively expensive and long tariffs.
Madvertise also reported market share numbers for Blackberry (16.9 percent) and Symbian (3.2 percent).