It’s a case of swings and roundabouts in the latest round of Android v Apple marketsharing according to fresh figures from Kantar Worldpanel ComTech. The world leader in “consumer knowledge and insights” revealed that Android was now the dominant force Down Under, whilst Apple had regained growth in the US.
During the 12 weeks ending November 25th, Apple’s Australian smartphone marketshare sank to 35.9%, down from 41.3% for the same quarter last year – this in despite of the launch of the iPhone 5. Android, meanwhile, came out of the quarter with a 58% marketshare in Oz, up from 46.7% 12 months ago.
All of which goes to show what a forward thinking place Australia is, despite the fact that the residents of the whole huge landmass can only live crammed up on the edges due to the fact that the middle bit is full of snakes, spiders, sand and post-apocalyptic Mad Max tribes. But, unfortunately, such figures are not forthcoming from that other old colony, the USA.
Over in America Apple’s share has grown from 35.8% to 53.3% year-on-year, while Android seems to have slipped backwards from 52.8% to 41.9% since the iPhone 5 put in its appearance.
However, with everyone’s favourite open source OS still leading the way in Europe where it enjoys 61% marketshare across the five leading EU economies of the UK, France, Germany, Spain and Italy, along with bringing the party in Brazil with a 60.7% share, and crushing all comers in China where Android receives a whopping 72.2% in comparison with Apple’s 19.2% and, whilst, all may not be quiet on the US front, the OS “war” looks almost won.