In the latest Angry Birds symphony of destruction, leader of the flock Red smashes and crashes through obstacles and bounces from wall to wall like a wrecking ball – all in the name, of course, of saving precious and fragile eggs. Along the way, players unlock additional content by going to see The Angry Birds Movie on opening weekend, and also play augmented-reality mini-games and earn new rewards by scanning special BirdCodes located out in the real world.
Those special codes, which unlock more content and power-ups in the game, can be found on Angry Birds Movie merchandise, such as McDonald's Happy Meals, PEZ candy dispensers and many more, along with codes in the movie itself.
What's more, by going to see the The Angry Birds Movie in the cinema during the opening weekend and sticking around for the credits, audience members with the game open on their device get treated to more Movie Magic – a whole new area of the game to explore and an additional movie clip that can't be seen anywhere else but inside Angry Birds Action! Movie Magic works in the game by detecting an inaudible digital watermark that plays only behind the end credits.