AP Mobile, the official mobile app of The Associated Press, hosted a booth at the 2012 SXSW Interactive conference from March 12-15 which garnered hundreds of fans in foot traffic, and tens of thousands over the internet. The interactive booth, put together by Austin-based marketing agency Space Chimp Media, featured a live camera which interviewed Industry professionals attending the event. The interviews were conducted by MTV personality Abram Boise, and were broadcast live on ustream.tv. During the 3 days of interviews, the AP Mobile Live ustream channel garnered over 80,000 views and was featured on the ustream homepage multiple times.
"The SXSW AP Mobile booth was a lot of work, but at the end of the day it was a huge success," said AP Mobile marketing manager, Matt Cluney. "We had a large audience at the booth at all times who were interested in our updated app, and we had a huge audience watching our interviews online. All-in-all, we drew the maximum of attraction to our booth, and our downloads increased dramatically as a result."