There is some really interesting work being done on iOS by third party developers. A prime example is the new Hudway app, which provides a heads up display (HUD) on your car’s windshield. The technology is seen in extra packages on high end cars to provide road indicators right within your field of vision. Hudway offers the same thing, but the display is emitted from your iPhone screen, and is available from a free app. If you’re unfamiliar with HUD, the Hudway version shows you the path of the road up ahead with your current speed, and the distance to the next change in the road.
There are all kinds of navigation apps as well as navigation systems in cars, but those usually require you to look away from the road. Since a HUD is right on the windshield, you can look at it while looking at the road. Hudway has it’s own navigation powered by Google Maps to show you directions, and help you anticipate road changes up ahead. There’s no doubt it’s a neat idea, but that may be all that it is, since it’s fairly limited at launch. The app is designed for low visibility conditions like night, rain, fog, or snow, and that’s because the iPhone screen doesn’t produce the brightest light. You use the app by placing your iPhone on your dashboard, and it reflects up on to the windshield. In normal day conditions, you can’t see it all, so there’s a very specific use case, and then the information you’re provided is relatively simplistic. Also, the app is free, but it costs $1.99 to get the pro features which include enhanced road details and customizations.
Hudway (Free, iPhone) is a promising first step that shows the innovation potential, and maybe we will see more depth in the future.